declared the new service of `Newsletters’, we had a mixed response. Some calls
sounded very welcoming, where the business owners and directors were aware what
a newsletter is, what goes into it, and why they should have a good, regular
newsletter for their businesses. For some of our friends, the idea sounded
very interesting, and they wanted to know more about it.
Here is a
brief on `Newsletters’.
What is a newsletter?
newsletter is a periodic communication an organization sends to its customers,
prospects, employees, dealers, beneficiaries or stakeholders. It can be printed
and sent physically, or it can be shared electronically. The purposes of
newsletter are visibility, credibility and engagement with the recipients. It
informs about the developments in the organization, talks more about products
or services, educates on current industry happenings and their implications.
Apart from these, a newsletter can be used creatively.
Do I need it?
deal with internal or external customers, you do need it. It’s an excellent
way of indirect marketing and brand building. Newsletters continuously connect
with the customers and build an image of your organization as industry expert.
You can project your products, services, research, initiatives, success
stories, key employee or customer, your USP, even discounts and promotional
schemes through your newsletter.
Why to get external help?
depends. Newsletters is a long term decision and it has to appear in the mailbox
of the recipient on designated day without an exception. Also, creating a
newsletter needs multiple skills like content writing, design, a bit of
research, compiling information and coordination of all these in a definite
time frame. If you have these capabilities in house, you can certainly create
your own newsletter yourself, go ahead!
it is always better to have professional help.
How TranslationPanacea adds value?
are into language services for long. With the experience of writing content for
websites, social media etc., we could see the gap in newsletter vertical.
TranslationPanacea has the capability of creating beautiful articles out of raw
news / information you have given, creating a template, and has the coordination
capacity to produce your newsletter every month, without fail, with guaranteed
This is how it goes…
decide that you need to send newsletters and decide to outsource it to
understand the objectives of the newsletter, periodicity and expectations.
propose a content structure and timelines, based on your decided date of issue
of the newsletter.
suggest three templates, and you choose one.
designate one point contact in your organization for this work.
us raw data, information, news etc. and we create articles and columns out of
approve it for technical details.
upload the articles on your website, or we can upload it on your blogspot.
flow it into the template, and share the ready newsletter with you.
just shoot the colourful, fresh newsletter to your mailing list.
time? 10 days flat!
What are the commercial terms?
various packages suiting to your requirements and scope involved. Let us
discuss it in person.